At NVIDIA GTC 2025, Vention CEO Etienne Lacroix outlined four key unlocks for scaling automation: product-based solutions, digital-twin validation, AI-ready controls, and faster deployment playbooks. In Q2, this vision gained real traction with the growing adoption of product-based automation and Physical AI that’s powering real-time decisions on factory floors.
The highlights below show how Q2 moved the vision from the GTC stage to concrete results—and why it matters for real-world manufacturers.
MachineMotion AI: The Smartest Investment in Automation Control is Here
As AI becomes integral to manufacturing, Q2 marked a turning point with the debut of Vention’s MachineMotion AI—a next-generation controller designed to replace legacy PLCs and support the compute demands of autonomous robotics.
Unveiled at Automate 2025, MachineMotion AI features NVIDIA-accelerated computing, support for daisy chaining up to 30 motors, and built-in LTE connectivity. To help manufacturers adopt it faster, each unit includes a three-month LTE trial, enabling immediate out-of-the-box connectivity and deployment.
Early adopters like Safari Sun are already upgrading their systems, recognizing MachineMotion AI’s potential to transform the factory floor.
Download the MachineMotion AI brochure »
Vention’s FastFactoryTM Growth: More Automation Parts, Zero Compatibility Guesswork
One of the enduring challenges in manufacturing automation is access to compatible, and futureproof components. Vention’s FastFactoryTM offers the perfect solution with a fully compatible ecosystem of automation parts. In Q2, Vention continued to add new parts, extending the versatility of the only marketplace of compatible components.
New Robot Arms and Automation Parts On Vention’s FastFactoryTM
UR7e , UR12e, and UR15
Strengthening Vention’s partnership with Universal Robots, new UR additions to Vention’s platform offer greater flexibility. Whether designing high-precision applications, or extending reach and payload capacity, the new family of UR products combined with Vention’s extensive hardware ecosystem offers the most versatile platform to build custom solutions.
FR3 by Franka Robotics
Industrial innovation often starts in universities and R&D teams. Over the years, Vention has supported over 300 universities in building automation solutions. Now Vention’s partnership with Franka Robotics Gmbh, and integration of Franka Research 3 (FR3) robot arm research teams have a high-precision robot arm available to build pathbreaking solutions.
Timing Belt Conveyor V2
Launched in Q2, Vention’s new timing belt conveyor is built for strength, simplicity, and versatility—making it ideal for material handling in assembly and packaging lines. Whether moving metal pallets with subassemblies or transporting long items like lumber and panels, manufacturers can rely on its robust design to streamline operations and improve efficiency.
Automate 2025 Spotlight: AI Bin-Picking steals the show
As the go-to destination for innovation in manufacturing automation, Vention showcased live demonstrations of four groundbreaking solutions at the show, including AI-based Bin Picking.
Powered by Vention’s MachineMotion AI controller, accelerated by NVIDIA Jetson, the Bin Picking demo highlighted the ability to pick unstructured parts from a bin without requiring custom programming for different shapes or sizes. The live demonstration drew widespread attention and became the standout AI automation story of Q2, featured prominently in NVIDIA CEO Jensen Huang’s keynote.
As manufacturers tackle the dual challenges of automating fast with customizability, Vention’s ‘Click and Customize’ family of solutions was also at the forefront of the show. Click and Customize Welding and Machine Tending make automating key operations quick and easy, combining the quick ROI of a turnkey solution with flexibility of custom integrations.
On-Demand Webinar Series: Real-world Automation Playbooks You Can Reuse Today
Across five on-demand presentations, Vention engineers walked through proven lessons and automation setups that boosted CNC production by 30%, increased welding arc-on time by 20 %, and cut automation costs in half. The recorded insights are available for manufacturers to take advantage of and start applying in their business today:
- CNC Tending mastery with Modern Machine Shop, exploring how intelligent tending transforms production workflows.
- Next-generation Welding techniques with Universal Robots, showcasing precision at scale for the metal fabrication industry.
- Resilient Manufacturing strategies with Sears Seating, proving that adaptability is the new competitive advantage.
- VAP Introduction and Machine Tending deep-dives, equipping manufacturers with the tools to implement tomorrow’s solutions today.
MachineBuilder 101 Debut: Online Course Helps New Talent Master Automation
As automation becomes central to modern manufacturing, the demand for certified robotics practitioners is growing rapidly. To meet this need and support workforce development, Vention launched MachineBuilder™ 101 at Automate 2025—its first-ever online certification program.
Designed for students, educators, and industry professionals, the course provides a practical introduction to designing automation systems using the world’s only unified software and hardware platform. At just $40 USD, it offers an accessible path to build foundational skills and become proficient in digital-first automation.
How Product-Based Automation is Driving Real Impact
From research labs to production floors, manufacturers and institutions are adopting software-defined automation to move faster, scale smarter, and solve real operational challenges. Here’s how it’s delivering measurable impact:
- Carnegie Mellon University shortened concept-to-prototype cycles by integrating Vention’s platform into advanced robotics research at CERLAB and MFI.
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Produlith improved throughput and worker safety with a software-configured cobot palletizer, enhancing efficiency with minimal programming.
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Cirkul scaled production of flavored water bottles with modular conveyors and cloud-based tools, enabling agile responses to rising demand.
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Sears Seating cut deployment time in half and reduced operational costs by 20%, thanks to Vention’s integrated design-to-deploy automation workflow.
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Cripps & Sons achieved up to 3X productivity increase with a robotic sanding solution, while lowering production costs and timelines.
- University of Tulsa accelerated robotics research with cobots on telescopic bases, using intuitive software tools to program complex, assistive tasks.
- Harris RCS boosted productivity by 28% using a mobile cobot tending cell, rapidly deployed and optimized through Vention’s software-first automation platform.
More Milestones Leading into Q3
Q2 marked significant progress for the manufacturing automation community. With over 75,000 LinkedIn followers and more than 300 universities and research institutes now leveraging the Vention ecosystem, the shift toward software-driven automation is gaining widespread momentum.
This quarter also saw Vention’s largest order to date—600 custom industrial carts for aerospace and defense—reflecting growing trust in software-defined automation. Just as notably, our first Rapid Series Sanding deployment was completed by an all-women team, highlighting the diverse talent shaping the future of manufacturing.
As we look to Q3, product-based automation will continue to simplify deployment and make advanced manufacturing more accessible than ever.
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