
Building the next industrial automation giant
In this decade, the widespread adoption of industrial automation is a paramount mission for most manufacturers as they strive to adopt a production cost advantage amid labor shortages, salary inflations, and re-shoring initiatives.
Vention was one of the first to recognize the untapped potential of providing simplified industrial automation technologies to manufacturers looking to introduce automation.
Our initial goal was to make automation accessible to high-mix manufacturers unable to afford traditional technologies. The complexity and manual work required in traditional automation methods have resulted in high costs, often requiring a specialized integrator.
Today, as we have grown our platform, high-throughput manufacturers have reaped the benefits of simplified, self-designed, and self-deployed automation through Vention. Vention is democratizing the industrial automation industry by making automation more affordable and accessible to all manufacturers.
Our Principles
We undertook a substantial endeavour, knowing the reward will be worth it
Vention is an integrated-architecture business model. Our disruptive mission cannot be accomplished by a single-product company or by providing a point solution. We have undertaken to build five businesses in parallel, and all interconnected through a digital thread: automation components, 3D design software, automation programming software, remote monitoring software, and logistic operations.


We are continuously improving the coherence between our mission, vision, and culture
Building the next industrial automation giant is an energizing but challenging mission. To increase our chance of success, we did not only refine our business strategy but also made our operating practices and company culture entirely aligned with this single mission. The coherence that now exists between those elements has become a true competitive advantage that we protect and continuously improve.
Our culture is rooted in execution, expertise, and collaboration
We see ourselves as an uplifting environment for high-achievers and constantly look for individuals who align with this mindset. They aspire to raise the bar in their respective areas and continuously challenge the current baseline. They rarely choose the easy path if it deviates from the long-term vision.


Etienne Lacroix
Founder & CEO
Formerly at McKinsey and GE

Max Windisch
Co-founder & CSO
Formerly at Microsoft

Francois Giguere
CTO
Formerly at GE

Rob Lorbetskie
CFO
Formerly at Shopify

Brendan Sterne
CPO
Formerly at Xometry

Sarah Webster
CMO
Formerly at Desktop Metal

Joe Wykes
CRO
Formerly at Acquia

Andrea Alboni
Managing Director, EMEA
Formerly at Universal Robots





















+1000 more!

5,000 users
Thousands rely on MAP for their automation needs each month.
18,000 machines
Worldwide network of operational machines.
4,000 factories
Serving global factories withexcellence.

100+ partners
Supported by leading integrated automation partners.Our Offices
Each one of our offices is designed to inspire innovation, big ideas, and community.
Ready to start building?
Discover our Manufacturing Automation Platform, one integrated hardware and software ecosystem that represents a new approach to industrial automation.