Our Mission
Building the Next Industrial Automation Giant

Who We Are
Vention is pioneering a disruptive approach to industrial automation that is significantly faster, simpler, and more scalable. From SMEs up to Fortune 500 companies, leading manufacturers are using the Vention platform to break-away from traditional, integration-heavy technologies and establish a common automation standard across their manufacturing plants.
By unifying software, hardware, and Physical AI into a single cloud experience, Vention enables manufacturers to design, program, deploy, and operate automated equipment and robot cells in days instead of months.
Field-proven across industries
Vention Machines in the Field
Factories Using Vention
Manufacturing Industries Served
Our Principles
Why Manufacturers Choose Vention
World-leading manufacturers choose Vention because they share a common belief: automation should be faster to deploy, easier to scale, and designed for continuous change.
Automation projects should move at software speed.
A single digital platform spanning design, simulation, deployment, and operation of equipment dramatically accelerates automation projects.
Automation shouldn't come with runaway costs.
A lower total cost of ownership is achieved through reusable design and code templates that eliminate non-recurring engineering, integration delays, and costly rework.
Production systems must adapt as fast as demand changes.
Greater agility comes from software-defined automation and one-click cloud-to-edge deployment that enables rapid updates, reconfiguration, and scaling.
Enterprise-wide standards drive long-term efficiency.
A unified automation standard across the enterprise—enabled by plug-and-play hardware, centralized code hosting, and built-in version and revision management—drives long-term support and maintainability.
Automation capability should live inside the organization.
Sustainable advantage comes from building automation and robotics expertise internally using intuitive platforms supported by online and in-person training.
Our Clients
Industries Served
Vention serves leading manufacturers and innovative businesses across complex, high-impact industries where automation performance and scalability matter most.

Automotive
Streamline assembly lines and prototyping with Vention's flexible automation solutions, optimizing production efficiency for automotive manufacturers.

Consumer Goods
Rapidly design and deploy automation systems that scale with evolving consumer demand, reducing time-to-market for consumer goods manufacturers.

Intralogistics
Vention automates material handling and internal logistics operations, improving warehouse efficiency and reducing operational bottlenecks.

Aerospace & Defense
Vention enables precision automation for complex manufacturing processes, helping aerospace and defense companies maintain strict quality and compliance standards.

Food & Beverage
Vention supports sanitary and high-speed automation workflows, enhancing safety, consistency, and throughput in food and beverage production.

Industrial Goods
From heavy machinery to complex assemblies, Vention accelerates industrial automation, boosting productivity while maintaining precision and reliability.

Robotics & Physical AI
Vention provides modular hardware and software platforms for developing and deploying robotic and AI-driven automation systems efficiently.
Our Journey
Key Milestones
Since its funding in 2016, Vention has brought a disruptive business model and innovation to the manufacturing industry. From the first component-based CAD software, to the first enclosure-free motion controller, Vention has consistently broken the paradigms which held back the industrial automation industry.
2016
Vention founded
2017
Launch of MachineBuilder™ and introduction of the hardware ecosystem
Vention becomes the first Universal Robots-certified platform
2018
Launch of the first generation MachineMotion™ controller
2019
Vention closes Series A
Launch of MachineLogic™
2020
Vention closes Series B
Launch of MachineMotion controller second generation
2021
Opening of European HQ in Berlin
FANUC becomes a Vention partner
2022
Vention closes Series C
Launch of the Industrial Robot Palletizer
2023
Launch of MachineAnalytics™ and Remote Support
North America Distribution Center opens in Montreal
2024
Launch of MachineMotion AI™
Launch of the Rapid Series Cobot Palletizer
2025
Vention partners with Bell for global cellular connectivity
Launch of Rapid Series Cobot Sanding in collaboration with 3M™
The Vention Developer Toolkit opens the platform to developers
2026
Vention closes Series D
Launch of the Rapid OperatorAI
Our Journey
Key Milestones
Since its funding in 2016, Vention has brought a disruptive business model and innovation to the manufacturing industry. From the first component-based CAD software, to the first enclosure-free motion controller, Vention has consistently broken the paradigms which held back the industrial automation industry.
2016
Vention founded
2017
Launch of MachineBuilder™ and introduction of the hardware ecosystem
Vention becomes the first Universal Robots-certified platform
2018
Launch of the first generation MachineMotion™ controller
2019
Vention closes Series A
Launch of MachineLogic™
2020
Vention closes Series B
Launch of MachineMotion controller second generation
2021
Opening of European HQ in Berlin
FANUC becomes a Vention partner
2022
Vention closes Series C
Launch of the Industrial Robot Palletizer
2023
Launch of MachineAnalytics™ and Remote Support
North America Distribution Center opens in Montreal
2024
Launch of MachineMotion AI™
Launch of the Rapid Series Cobot Palletizer
2025
Vention partners with Bell for global cellular connectivity
Launch of Rapid Series Cobot Sanding in collaboration with 3M™
The Vention Developer Toolkit opens the platform to developers
2026
Vention closes Series D
Launch of the Rapid OperatorAI
Our Leaders
Executive Team
Meet the team of industrial automation experts working together to bring bold ideas and manufacturing innovation to life.

Etienne Lacroix
Founder & CEO
Etienne is a product-driven business leader and entrepreneur building and transforming engineering-driven companies. At Vention, McKinsey, and GE, he developed new industrial technologies and supported manufacturers across sectors from aerospace to consumer electronics. He holds an MBA from Harvard Business School and a mechanical engineering degree from École de Technologie Supérieure in Montreal.

Max Windisch
Co-founder & CSO
Max is a computer scientist who contributed to the early development of today's cloud infrastructure through roles at Microsoft, EMC, and PI. He began his career in industrial automation, progressed through 2D–3D compositing at Softimage-Microsoft, 3D animation at Kaydara-Autodesk, and cloud infrastructure at PI-EMC, before returning to automation at GE. In 2016, he co-founded Vention to reinvent how manufacturers design, automate, and scale.

François Giguère
Chief Technology Officer
François is Vention's CTO, driving technology across automation, software, robotics, and R&D. Formerly Head of Automation, he helped shape Vention's growth and product direction. He began at GE as a power electronics designer and later expanded into embedded systems, real-time control, and software. He holds engineering degrees from McGill and Queen's University.

Brendan Sterne
Chief Product Officer
As Vention's Chief Product Officer, Brendan drives product vision and innovation across the platform. His experience spans CPO leadership at Xometry, senior roles at Indeed, and product incubation at Bazaarvoice. He earned a B.Math from the University of Waterloo and a Master's degree from California State University.

Rob Lorbetskie
Chief Finance Officer
Rob is Vention's Chief Financial Officer, leading financial strategy, operational excellence, and scalable performance management. He previously held senior finance leadership roles at Shopify, including VP Finance for Merchant Services and Corporate Finance, and spent over a decade at BlackBerry overseeing global P&Ls and finance operations. He earned Master's and Bachelor's degrees in Accounting from the University of Waterloo.

Joe Wykes
Chief Revenue Officer
Joe leads Sales and Customer Success at Vention to drive scalable growth and long-term customer impact. Previously Chief Sales Officer at StormForge, he also spent eight years on Acquia's executive team during its expansion from 100 to 1,000 employees and its acquisition by Vista Equity Partners.

Rob Spivock
Chief Supply Chain Officer
Rob is Vention's Chief Supply Chain Officer, leading Operations, Supply Chain and Logistics, bringing deep operational leadership shaped by his experience in Ford manufacturing and two decades as a global GE business leader. Known for solving tough problems, he builds empowered, high-performing teams and drives lean transformation to deliver scalable and resilient operational growth.

Andrea Alboni
Managing Director, EMEA
Andrea oversees Vention's EMEA strategy, shaping growth and market penetration across Europe, the Middle East, and Africa. With prior leadership at Universal Robots, he brings strong automation and commercial expertise. He focuses on accelerating adoption of Vention's cloud-first automation platform and strengthening manufacturing ecosystems across EMEA.
Our Investors & Partners
Powered by Strategic Partnerships
Vention works with world-class investors and strategic partners to create the platform on which the next era of manufacturing automation will be built.
















Our Awards
Business Recognitions
Vention is recognized by leading industry and business organizations for innovation, growth, and impact in manufacturing automation.
Top Growing Companies
Robotics — Ready For Market
Our Offices
Where You Can Find Us
Vention operates globally through its North American and European headquarters.
Come Visit Our Experience Centre.
Experience the latest advancements in automation and receive tailored hands-on trainings from Vention experts.

